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GenMab

AI assisted web service providing clinical trial documentation oversight.

Transforming regulatory trial compliance checks & processes.

The mission

GenMab is leveraging AI & ML tech as part of their digital transformation journey to improve the efficiency & quality of clinical trial documentation management in order to improve regulatory filing compliance.

The goal was to deliver major improvements against 3 key performance indicators (KPI’s):

  1. Completeness:
    All required documents are present and in the right place

  2. Timeliness
    All required documents are filed within specified timescales

  3. Quality
    The content, data and naming for each document follows mandatory specifications & rules

Known issues & challenges

Bi-annual regulatory compliance is labour intensive and depends almost entirely on offline tools and manual processes for the checking & validation of data, files & reports across disparate systems. Due to the shear volume of documents generated it’s not practical to check all files so a method was introduced for randomly checking approx 10% during ‘Spot checks’ involving many individuals. The most time-consuming aspect was quality checking as this required each document to be opened and visually scanned.

Overview

The original intent was for me to review existing AI / ML initiatives, overlay with a consistent experience and guide future development inline with business ambitions and actual user needs.

In parallel I had to learn Pharmaceutical GxP, regulatory compliance and understand existing systems and processes.

From my involvement with the main initiative I found the existing application wasn’t fit for purpose & wouldn’t meet business ambitions without significant investment. That, plus licence issues, determined the need to build a bespoke application and which would also replace the existing application.

I then had to design an entire product that fully automated the current processes and leveraged AI to meet each KPI.

My contributions
  • UX / UI design

  • Protoypes

  • Design System

  • User research

  • Business analysis & requirements capture

  • Workshops

  • User story creation

  • Risk assessment

  • Acceptance criteria creation

  • UAT validation plan & methods

  • Team role and responsibility planning

  • Backlog management & prioritisation

  • Sprint planning

  • Roadmaps and future release planning

Role, duration & client

Consultant - Senior Scientist, Data Science

Feb 2023 to Dec 2023

GenMab

Tools

Word, Excel, Miro, Conluence, Figma, Jira

Phase 1: Existing processes & practices

Deep dive to understand how compliance analysis was performed and provide a blueprint for the future.

Challenge

Baseline the as-is experience & define the to-be state for common use cases

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Essential Document Lists (EDL) process mapping

Contribution
  • Interviewed SME’s and mapped out each core process ‘as is’, including time on task and pain points.

  • Workshops to define and stress test solutions.

  • Built out a roadmap based on business priority and feasibility

Outcome
  • User journeys &/or service blueprints to support optimal experience

  • Wire frames for report layouts, information hierarchy & data presentation

Contribution

Establish calculations to measure completeness & timeliness and present the data in simplistic and meaningful ways

Outcome
  • Detailed specification documents to explain the relationships between data points and the required computations

Phase 2: Dynamic report generation

Automate the collection and verification of compliance data across multiple systems and combine into individual reports delivered through a single web application.

Challenge

Create digital experiences to provide business insight
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Application user journey

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Application dashboard

Contribution

Designed the product application UI & prototypes

Contribution

Produced a design system & component library to support company wide initiatives and ensure common look, feel and experience for all future products.

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Component library samples

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AI powered analysis chart rendering

Contribution

Provide oversight, design direction & baseline experience for generative AI tools & initiatives

Phase 3: Trust but verify

Define a method to check the data presented by the application was accurate and aligned with business requirements.

Challenge

How to test the application vs. real / expected results when no current method or processes for doing so exsited.
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Data validation test

Application simulator & business requirments

Contribution

Created a single excel file that contained 3 linked worksheets, primarly to manage data validation testing during UAT (User Accetance Testing):

  1. Key business requirements & the core values required

  2. Template for manual data input of actual trial data

  3. A simulation of the application UI that showed the data pestented as expected

The file expanded to include explicit instruction relating to data origins, required computations, dates, values, end points etc.

It also became the defacto source of truth for the business, Data Engineers, developers & test teams.

Key learnings & challenges

Mind the gaps

Almost immediately I became aware that significant experience & skill gaps within the core team (POD) existed in relation to product and web application development.


This necessitated the need for me to adopt additional roles & responsibilities throughout the project lifecycle as required:

Product designer

Business translator & analyst

Technical Product Owner

Scrum master


Business goals, requirements & intent

The basic purpose of the product and the business goal was distributed across various confluence pages, Jira stories, UX designs, business requirements etc.


Understanding the 'need' proved challenging to both new & exisiting team members and necessitated frequent, and repeated, UI presentations and requirement explanations.


The later creation of a manual application simulation proved to be an invaluable, but unintentional, instructional tool in that regard. It effectively showcased the intent, desired outcomes and the logic required.

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