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TESCO
Transforming instore product promotions & offers
Define the experience for the creation and management of product promotions and offers
CHALLENGE 1
Design how product promotions & offers should be created and managed in a new digital service.
CONTRIBUTION
User research and journey mapping to reveal constraints, criticality, and establish commonality.
OUTCOME
Produced interaction models, user flows & wireframes to support business initiatives and drive technical improvements.
Research & development
CHALLENGE 2
Optimise the creation, management and distribution of product promotions and offers in stores.
CONTRIBUTION
Mapped out the entire process and provided recommendations for immediate service improvements & plans, concepts and designs for a future vision.
OUTCOME
Produced service blueprints, concepts & wireframes to highlight friction and explore new ways of working.
Trade planning concepts
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